BETER, a provider of fast betting content and data, has expanded its Setka Cup table tennis tournaments to India with the opening of its first Setka Cup arena in New Delhi. This marks a significant milestone in BETER’s expansion strategy, extending its footprint to a new region.
The new arena will host tournaments in a best-of-five format, with over 900 matches scheduled each month. Bettors will have access to more than 30 betting markets per match, expanding the options available for wagering.
The Setka Cup is a key product in BETER’s fast betting sports portfolio, which also includes the BSKT Cup basketball league. Collectively, BETER offers more than 11,000 events per month for players to bet on. Each match is supported by 24/7 live streaming, real-time data, and odds, ensuring a dynamic and engaging experience for bettors.
BETER has established several sports locations across three European countries in collaboration with local table tennis federations and associations. The addition of an arena in India will not only broaden the company’s reach but also attract more professional athletes from the region, enhancing the content available to its operator partners.
A major benefit of the new Indian arena is its ability to provide additional time slots for bettors. This will allow operators in Europe to offer Setka Cup events from 3:30 AM to 11:00 AM, a traditionally underserved period in the betting market. This expansion is expected to create new opportunities for both operators and players alike.
Maksym Vitushko, Sports General Manager at BETER, said: “Setka Cup is a world-renowned product and has taken the industry by storm. We are committed to constantly improving and driving growth, and to do this, we are always refining our product, increasing the number of events, and adding new locations worldwide while forging partnerships with Tier-1 operators.
“The demand for fast betting content is significant, and the Setka Cup sets the standard for a top-tier player experience. Our new arena elevates this even further, marking our entry into India and strengthening our position in key markets like Europe by delivering best-in-class fast-paced content while adhering to the principles of fair play, thanks to the efforts of our Integrity team.
“This is just the first of several planned new countries, with the doors set to open on a new table tennis location in one of Latin America’s countries shortly.”