John Gordon, CEO of Incentive Games, has joined HotTakes as a strategic advisor ahead of the company’s highly anticipated US launch.
HotTakes, a Free-to-Play sports prediction app with a significant affiliate network, has experienced rapid growth in Canada and is preparing for its expansion into the United States. The platform has gained traction for its engaging content and strong affiliate partnerships.
Incentive Games, an investor in HotTakes, has been a key supporter of the company, participating in its last two funding rounds. Gordon has played an active role in providing strategic guidance to HotTakes, particularly in areas of product development and business strategy. This new advisory role formalizes the ongoing collaboration between the two companies as HotTakes looks to build on its success and expand into new markets.
John Gordon said, “I am incredibly proud to be part of the HotTakes journey. Their growth trajectory is genuinely outstanding and collaborating with Tyler, James, and Kevin has been a joy over the last few years. Their understanding of product development, technology, and how to build something special is evident in their success. At Incentive Games, we excel in player retention, and I firmly believe that the HotTakes team possesses unrivalled expertise in user acquisition.”
James White, COO and Co-Founder of HotTakes, added, “We couldn’t be more thrilled to formally announce John as our strategic advisor. His rare blend of product, relationship building and leadership skills is unparalleled in the space – he has had a monumental impact on our company. John and Incentive Games’ expertise in retention, combined with our focus on acquisition, has been a match made in heaven.”