Incentive Games and bet365 have launched a co-published predictor game product, the “bet365 Bracket Challenge”, targeting American audiences.
Launched last weekend in time for the 2025 NCAA Men’s College Basketball Tournament, the game offers players a grand prize of $100k and a variety of top leaderboard rewards for basketball fans to test knowledge and prediction skills.
There is also a $10m jackpot reserved for whoever manages to achieve the perfect bracket.
Open to all new and eligible US-based bet365 customers aged 21 and over, the free-to-play game is live across the states of Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented: “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge.
“This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson added: “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
This is not the first time that the two European players have come together to tackle the Americas. Bet365 is one of the most notable UK-based firms to have secured a strong foothold in the US since PASPA was repealed in 2018, and the firm is now turning its attention further south.
Recently, the newly-regulated market of Brazil became a target of bet365 and Incentive’s combined efforts. Local players gained access to the Incentive Games-developed Velocity game, available on bet365’s platform.
Further up north, bet365 launched a major marketing campaign towards the end of last year to increase its brand visibility in Mexico, where “bet365 Bracket Challenge” is also available.