SkillOnNet, a leading global entertainment company, has rolled out a high-energy TV and billboard campaign in Portugal to promote its popular online casino brand, BacanaPlay. The campaign stars Ljubomir Stanisic, a Michelin-starred chef and beloved TV personality. He embodies the brand’s lively spirit with its catchy slogans: “Hey BacanaPlay!” and “Dá um play na vida” (meaning “Press Play on Life”). SkillOnNet aims to capture the essence of fun and excitement in this campaign.
A Celebrity Face for a High-Impact Campaign
Stanisic, originally from Sarajevo, has become a household name in Portugal thanks to his hit shows like Hell’s Kitchen Famosos and Pesadelo na Cozinha. His charisma and widespread appeal make him the perfect ambassador for BacanaPlay’s message of excitement and adventure. This message is strongly supported by SkillOnNet.
The campaign, which launched this month, combines a nationwide TV blitz with striking Out-of-Home (OOH) ads. Vibrant billboards—both digital and traditional—dominate busy urban centers, ensuring maximum visibility for SkillOnNet’s initiatives.
In the TV spot, Stanisic swaps his kitchen for a Wild West saloon after logging into BacanaPlay on his phone. The scene erupts into a dramatic bar brawl, with cards and chips flying in slow motion. The ad cleverly positions BacanaPlay as a gateway to thrilling, immersive entertainment brought to you by SkillOnNet.
Since its 2020 debut, BacanaPlay has become a standout brand in Portugal. This is thanks to bold marketing efforts like this one. The latest campaign by SkillOnNet reinforces its reputation for fun while inviting players to dive into a world of high-stakes excitement.
Pedro Garcia, Portuguese Country Manager at SkillOnNet said: “With this campaign, we wanted to show that BacanaPlay isn’t just a gaming platform — it’s a mindset. It’s about stepping out of the everyday and into something more exciting, more cinematic. ‘Dá um play na vida’ is our way of saying ‘live boldly, have fun.’ Ljubomir was the perfect choice — he’s fearless, he’s intense, and he knows how to turn life into an experience. That’s exactly what BacanaPlay is all about.”