Normally I wouldn’t comment on mergers and acquisitions in the gaming space, but this news comes in tandem with some of our own.
Media Corporation PLC, the leading ad and publishing network, has just acquired the entire share capital of Purple Lounge, the gaming company running a Microgaming poker room and casino. Purple Lounge is a well established group and the price quoted for the business seems pretty good for both parties.
Even more so when you take in to account that following on from this announcement, GameOn Affiliates has just agreed to take over the management of Purple Lounge’s casino affiliate program (full news to follow on the wires). We will develop a fantastic relationship with both Purple Lounge and its new ownership to develop the Purple Lounge casino affiliate network to new levels. GameOn!