EveryMatrix Launches Live Betting Platform

June 10, 2010 | Sarah Blackburn

EveryMatrix, the fastest growing iGaming software solution provider has today announced the launch of its Live Betting product, which will initially focus on football in time for this year’s World Cup.

Built into the existing odds platform, the Live Betting product features real time odds and updates without any need for special browser plug-ins. It gives punters the opportunity to place bets once an event has started and opens up a wide range of actions or potential incidents that could occur within the game – all whilst the game is being played.

Although the primary focus will be on football, EveryMatrix will soon be adding tennis and ice hockey to the mix as the company begins to expand its portfolio. With industry estimations that future growth of live betting could account for 60% of all wagers and bets, EveryMatrix has teamed up with the very best in iGaming suppliers to deliver the ultimate in live betting technology.

Stian Hornsletten, CEO of EveryMatrix said “Live Betting is a very important milestone for EveryMatrix and we have already rolled out the product to all our existing customers. New customers are showing an increasing interest in the product and keeping our sales team very busy. We are already in the process of adding a number of alternative sports and Live betting types as the portfolio expands.”

EveryMatrix is considered one of the fastest growing solution providers within an industry that is rapidly evolving and that nurtures innovation and technological advancement. Over thirty customers now use a range of EveryMatrix products that include, the company’s flagship fully managed sports betting solution OddsMatrix, gaming management system GamMatrix and complete banner management system BanaMatrix.