FremantleMedia Enterprises appoints Richard Beach as Gambling Product and Implementation manager EMEA

April 12, 2011 | Sarah Blackburn

FremantleMedia Enterprises (FME), one of the largest creators and producers of entertainment brands in the world, has today announced the appointment of Richard Beach as Gambling Product and Implementation Manager EMEA.

Richard will be responsible for all product development and implementation across online, land-based and mobile channels and will report directly to Simon Murphy, who was recently appointed Head of Gambling for EMEA. Richard’s role will require a collaborative approach and will include building relationships with external game developers, platform providers and operators, as well as internal departments within the broader FME business.

Richard brings with him a wealth of industry experience and has held previous roles with land-based developer and platform provider Cyberview as well as leading land-based, online and mobile content provider IGT. He has worked with a number of major gambling operators and platform providers in both the UK and emerging European markets, launching industry leading online brands such as Rainbow Riches, Monopoly and Cleopatra.

Simon Murphy, Head of Gambling EMEA said “The success of the business to date has encouraged FME to scale its investment in the gambling sector and Richard’s appointment is another great example of our focus for 2011 and beyond. Richard’s knowledge of gambling and his authority within the industry further enhances our objective to become a leading force in branded content across all sectors of the gambling industry.”

Already an industry leader in brand licensing, FremantleMedia has proven success of publishing and distributing games to operators such as, Rank Interactive, Ladbrokes, Betfair and Paddy Power. Longstanding iconic brands in FremantleMedia’s portfolio include The X Factor, The Price Is Right, Family Fortunes, Baywatch amongst others with recent third party activity including numerous titles from MGM Studios such as Stargate, Robocop and Legally Blonde.