FremantleMedia partners with BarCrest to develop Britain’s Got Talent slot games

June 6, 2011 | Sarah Blackburn

It was announced today that FremantleMedia Enterprises (FME), the brand extension arm of FremantleMedia, and Syco TV, have entered into a partnership agreement with Barcrest Group to develop two land-based slots games using the Britain’s Got Talent TV brand.

The partnership was structured earlier this year and will see the launch of category C and B3 games developed by Barcrest Group to coincide with the 2011 Britain’s Got Talent series. The games will feature images and video clips of recognisable acts from the past series of the entertainment show as well as additional audio and visual assets.

Simon Murphy, Head of Gambling EMEA, FME said “Barcrest Group is held in extremely high regard as a leading game developer, which makes them the perfect partner for our continued expansion into this sector. At the outset, our aim was to marry the best brands with the right game development partner and we believe that this has been achieved through our partnership with Barcrest Group.”

Barcrest Group is a leading force in the European amusement industry with a reputation for providing outstanding creativity and innovation. For over 40 years the group has used its skills and expertise to provide customers with exceptional gaming products.

Alex Stephens, Director of Business Development for Barcrest Group, commented on the partnership “We’re delighted to be entering into this partnership with FremantleMedia Enterprises. The Britain’s Got Talent TV brand is vibrant and exciting and will enhance our games with its instantly recognisable theme – creating a winning performance which we are sure will delight the audience!”