New Partnership Will See Creative Enhancements to the iGB Affiliate Awards

September 23, 2011 | Sarah Blackburn

iGB Affiliate Events have announced a new partnership that will see GameOn Marketing co-ordinating the iGB Affiliate Awards 2012 (to be held on the 26th of January on the eve of the London Affiliate Conference). GameOn Marketing is an award winning marketing, PR and event management agency specialising in the online gaming industry.

“The iGB Affiliate Awards are always a much anticipated feature of the London Affiliate Conference” commented Alex Pratt, head of iGB Affiliate & iGaming Business, “but with LAC growing every year, we expect 2700 delegates this year, we wanted to ensure that the Awards get the attention they deserve. We are very excited to be working with GameOn Marketing, who have some incredible ideas which will make the awards one of the best we’ve ever had.”

Referring to a secret theme which will be announced within the next two weeks, the iGB Affiliate Awards have recently undergone a number of changes due to their increased popularity. With a longer nomination period and more categories, this year’s event is expected to be highly competitive. To ensure that the integrity of the iGB Affiliate Awards is upheld however, all categories will be open for voting. The top 10 with the most votes will then be shortlisted and go on to a judging panel of industry experts for the winner to be selected. This ensures fair play, with an equal measure of popularity and judged skilled determining the winner.

GameOn Marketing coming onboard reflects the focus on continuing to create a professional and reputable event.

“We have some fantastic ideas to build on the current success of the iGB Affiliate Awards and looking forward to being a part of the awards team” Said Esther Cochrane, Director of GameOn Marketing “Having created a number of hugely successful events for the online gambling industry, we will be bringing all our expertise and creativity to bring you an amazing night to remember”

More information on nominations, which closes on the 17th of October, and judging criteria can be found here: