KAX Media Officially Relaunches Gambling.com

January 24, 2012 | Sarah Blackburn

Online Gambling publisher KAX Media has officially relaunched Gambling.com with a brand new website after acquiring the domain in 2011. KAX Media adds Gambling.com to its portfolio of iGaming portals that include WSN.com, CasinoSource.co.uk, CasinoSource.ie and CasinoSource.it.

Since quietly soft launching the new website at the end of 2011, KAX has witnessed dramatic increases in customer engagement, including an 800% uplift in customer conversions with partner advertising. The new website features a wide variety of fresh content including slideshows, videos and reviews that cover all aspects of online gambling. Gambling.com will continue to operate exclusively as a portal for online gambling and only within regulated markets. While currently focused only on the United Kingdom, KAX plans to ultimately expand Gambling.com worldwide to all regulated English speaking markets.

The KAX Chief Executive, Charles H Gillespie, said “We are very excited to officially relaunch Gambling.com with a modern look and great new content. The domain name has a long history, at certain times commanding a wide audience and at other times not as much. We hope to restore Gambling.com as the pre-eminent resource for online gambling information and the first stop for every online gambler.”