FremantleMedia Enterprises enters into alliance with Hasbro

May 29, 2012 | Sarah Blackburn

FME to develop online and mobile gambling games for Connect 4 and Trivial Pursuit brands

FremantleMedia Enterprises (FME) today announced its agreement with leading global branded play company, Hasbro, Inc. (NASDAQ:HAS) to develop Trivial Pursuit and Connect 4 branded slots and instant win games for the online and mobile channels.

Trivial Pursuit and Connect 4 are highly successful, well-known and iconic global brands. FME plan to develop and translate themes from each brand for online and mobile gambling. Both titles will be available to UK and European players via the OpenBet and GTS platforms.

Simon Murphy, Head of Gambling for FME, EMEA, commented, “We are hugely excited to be working with Hasbro to develop Connect 4 and Trivial Pursuit premium branded gambling content. The new addition of the gaming brands to our portfolio further strengthens our position as one of the leading developers and distributors of branded gaming content.”

FME’s Gambling division has previously licensed, developed and distributed branded games for online, mobile and land based slots across a number of brands including The X Factor, Britain’s Got Talent, The Price Is Right, Family Fortunes and SPACE INVADERS. The deal with Hasbro further establishes FME’s growing slate of non-TV intellectual property.