Ukash, the leading Global eMoney network and specialists in prepaid payment solutions, has received an award for the Best Prepaid Marketing Campaign at the Canadian Prepaid Awards 2012.
The campaign saw Ukash recognise the need to raise awareness with Canadian players and issuers after the launch of its prepaid card in 2010, with an objective to drive growth in the Canadian prepaid market, both online and physically.
The London marketing team worked closely with the established network of Canadian Ukash partners including UseMyCard, Now PrePay and Ezipin, to execute an integrated multichannel marketing campaign across Canada. The campaign ran through December 2011 – January 2012, promoting The Ukash Ultimate Experience, to all existing and potential Canadian Ukash customers.
Ukash joined forces with PokerStars to offer Canadian poker players the opportunity to win a seat at the PokerStars Caribbean Adventure (PCA) in the Bahamas. Canadian Poker players were urged to use Ukash vouchers at PokerStars and each redeemed voucher code submitted, by the customer to Ukash was entered into a prize draw. The winner, David Bernstein was randomly selected and won a seat at the PCA worth $10,300 (USD) and went on to win $260,000 CAD.
David Hunter, Chief Executive Officer of www.Ukash.com said: “The Prepaid Awards Canada celebrates innovation and best practice within the prepaid industry. The awards inspire the highest calibre of entrants and builds awareness of prepaid across all sectors of the industry. We are honoured by the recognition for excellence and I would personally like to thank the judges for nominating Ukash as the winners of this category.”