Investor behind Sports Millions and Soccer Millionaire purchanse PickLive Limited – iGaming News

July 23, 2012 | Sarah Blackburn

It has been announced today that London based fantasy sports gaming provider Picklive Limited, has been sold to private investors, led by David Galan, the CEO of pool betting provider Sports Millions (the B2B arm of Soccer Millionaire).

Picklive is an innovative real-time fantasy sports game which turns the ‘season long’ fantasy football model on its head by mixing fantasy football with in-play betting and social networking. Originally backed by a number of leading tech investors including Passion Capital, Picklive invented ‘live’ fantasy football as a form of second screen entertainment.

The new owners have ambitious plans for the business which include expanding the offering from purely a fantasy football game to also include a range of other sports such as cricket, baseball, American Football and a variety of other new markets. The long term plan is to provide the Picklive game to existing gaming operators with established player bases, whilst also looking towards the US market, where fantasy sports is a major industry and also one of the only genres of online gaming which is currently legal.

Commenting on the acquisition of Picklive, David Galan said, “We are delighted to have acquired Picklive. The founding team has developed world class and truly innovative technology, which we believe is a unique fusion of sports betting, in-play engagement and social style gaming and that will undoubtedly appeal to gaming operators. The sports betting market is moving towards new models, and we see second screen entertainment as a massive growth market. We hope to continue developing the Picklive product to realise its worldwide potential.”