Cozy Games Management Limited working alongside Openbet today announced the release of ‘The X Factor – Steps to Stardom’ on mobile devices for leading bookmaker Paddy Power.
With games being provisioned via Cozy Games’ unequalled reach across mobile devices – including all major tablets devices, all iPhones including iPhone 5 and all popular Android smartphones – this latest release enables Paddy Power to reach the maximum mobile audience.
The X Factor – Steps To Stardom is just one of four popular slots titles from FremantleMedia Enterprises being deployed utilizing the Cozy Connect Platform technology.
Lucinda Kelly, Mobile Games Manager at Paddy Power said “Brand partnership deals add value to our mobile games portfolio and the launch of The X Factor – Steps To Stardom is very timely as we hit the live stages of The X Factor on TV. We thank Cozy Games for the fantastic turn around on this project and we are certain both fans and non-fans of the show are going to love the new game.”
Speaking on behalf of FME, Simon Murphy, Head of Gambling EMEA, agreed: “The value of brands across online, mobile and social platforms is becoming increasingly more significant as operators look to capitalise on convergence. This latest mobile deployment for Paddy Power confirms this trend.”
Tim Green, COO at Cozy Games commented, “We have a highly skilled team who work round the clock to ensure operator satisfaction. This latest deployment is testament to the team’s hard work and dedication.”