IPS becomes first Bede Gaming operator to launch Bally Games

April 18, 2013 | Sarah Blackburn

Bede Gaming is delighted to today announce that Bally Technology’s games are now live with its licensee IPS Limited, which is also the first operator in the world to host these games online.

Betuk.com and pinkcasino.co.uk are the first two brands, operated by IPS, that now feature exciting 5 reel video slots from Bally Games, namely Cash Spin, Quick Hit Platinum Triple Blazing 7’s and Hot Shot Blazing 7’s. These games have garnered great appeal from land based audiences across the world and are now available online – for the first time by an Alderney licensed operator.

Michael Brady, CEO of Bede Gaming said, “Being first to market with Bally Games is a massive achievement for Bede Gaming and our licensee IPS Limited. Betuk.com and pinkcasino.co.uk are now offering games that differentiate from other casino brands in the UK and that will be an excellent acquisition tool. Bally Games is well known for creating games that have mass appeal and we are really pleased that we could integrate the games so quickly with IPS to ensure that its UK brands have the opportunity to replicate this growing fan base – online.’

Over the last 12 months, Bede Gaming’s team of in house developers have created an exciting portfolio of slots, table games, video poker and instant win games that are offered to licensees through a modular infrastructure including a single wallet solution. Last year, the company also integrated games from IGT and Evolution Gaming.

Continuing, Michael Brady said, “IPS Limited going live with Bally Games so soon after our partnership announcement is a great opportunity for us to showcase to the gaming industry, our ability to quickly integrate games into our platform and seamlessly integrate into our operator’s platforms

“We are delighted to be the first operator in the world hosting Bally Technology games across our network” said Intellectual Property and Software’s Managing Director, Ian Erskine. “This exciting new content will complement the broad selection of desktop, mobile and tablet games offered on BetUK and Pink Casino. We’d like to thank both Bally and our platform provider Bede Gaming for their hard work and dedication in getting these games to market before the rest of the competition”.