MC&C has today announced that the TV campaign it is managing on behalf of www.DivaBingo.com that has been airing this month, has been a resounding success.
The unique ad campaign offers players that deposit £10, £70 free which includes £50 worth of free tickets for the Diva £10k Red Carpet Event that is taking place at 9pm on 7th June 2013. MC&C has extensive Direct Response TV experience and worked closely with the team at Diva Bingo to research and identify its target audience to ensure that the brand appeared at the right time and on the right channels.
To ensure optimum performance, MC&C used its Advertising Response Tracking (ART) that is a unique matching system linking offline and online events and responses. This provides the client with a much more realistic value of any campaign and presents analysis on all online response data highlighting those responses that could have been influenced.
Speaking on behalf of DivaBingo.com, Chris Philips, Director of Product Strategy, said, “We are absolutely delighted with the success of our first ever TV campaign for Diva Bingo and the results have exceeded all our expectations. MC&C fully understands the online gaming environment and the teams experience coupled with the company’s purchase power, enabled us to focus on where we’d get the most out of our ad spend.”
Jack Media, the online gambling industry’s leading media planning and buying agency, recently announced its merger with MC&C which means that Diva Bingo now benefits from an agency that can maximise conversions across multiple channels.
Speaking on behalf of MC&C, Emmie Faust, Business Director said, “This is one of the first projects we’ve worked on since the merger and we are really pleased with the results. We pride ourselves on our ability to accurately attribute revenue for clients both on and offline and this campaign worked brilliantly for Diva Bingo ensuring fantastic results.”