MC&C signs new client

July 8, 2013 | Sarah Blackburn

MC&C have today announced that it has launched a new TV campaign for leading bingo affiliate website during the month of July. is one of the leading UK affiliate sites offering free bingo and exclusive offers via their partner sites, some of which include Mecca, WinkBingo, PaddyPower Bingo and Ladbrokes Bingo. This inaugural TV campaign introduces its unique offering and promotes the chance for players to win a new car, the objective of which is to attract new registrations and build the BingoPort brand.

MC&C , one of the largest UK independent agencies, has a reputation for being DRTV specialists, and was chosen by to manage this activity because of its knowledge and experience of the sector. Not only this, but the agency has a unique, in-house system (ART) that enables all online registrations and deposits to be tracked back to individual TV spots, thereby ensuring the maximum ROI from TV campaigns. MC&C is also managing the digital elements of this campaign hence ensuring best results across both channels.

Andrew Housego, Manager of Product Development and Strategy,, said “Just a week into the campaign and already we’re seeing some fantastic results. We have seen an uplift of over 15 times as many registrations as previously experienced and are smashing our targets.”

Emmie Faust, Business Director, at MC&C said “It’s really exciting for us to be working with one of the leading bingo affiliates. Given the competition in this sector, it is not often that affiliates advertise on TV, but we’re confident that we can achieve some fantastic results for Bingoport and its partners, given our expertise in this area and their offering.”