B-LiveGaming appoints MC&C as its paid search agency in time for the launch of Bright Bingo

April 8, 2014 | Sarah Blackburn

8th April 2014, LONDON, UK – MC&C, the online gaming industry’s leading digital agency, has today announced that it has been awarded the contract to work with B-LiveGaming and fulfil the company’s paid search buying requirements for its newly launched brand – BrightBingo.com.

The digital media team at MC&C, previously Jack Media, has worked with B-LiveGaming in the past on its flagship brand Bingocams, which experienced overwhelming success in the UK market.  For Bright Bingo, MC&C will provide a tailored service, drawing on the team’s experience of implementing strategies to launch new bingo brands with the aim of yielding a higher return on any marketing spend.

Commenting on this latest announcement, Vikki Taylor, UK Marketing Manager at B-LiveGaming said, “It was important that the agency chosen to undertake this work for us was able to hit the ground running and start getting results almost immediately. During the pitch process, MC&C demonstrated a great understanding of our platform, tracking and management team and we are really pleased to be working with them moving forward.”

Emmie Faust, Director of Digital at MC&C said, “It’s always really exciting for us when we can use our 8 years of experience within PPC and in particular the bingo sector, to assist brands to get traction within an extremely competitive market.  I am very confident that Bright Bingo will prove extremely popular with players and we look forward to achieving great results.”

Launched only this week, Bright Bingo’s mission is to reward real players by providing the best bingo promotions and loyalty scheme “Bright Sparks” offering players that join now and spend between £5 and £10, a staggering 400% automatic bingo bonus.  Players will also have access to more than 200 slot and instant games, including mini games from Quickfire such as Spring Break, Mermaids Millions and Ladies Night.