London-based social casino games developer Plumbee launches its new game Mirrorball Bingo

April 14, 2014 | Sarah Blackburn

Plumbee today announced the launch of its second flagship game, under the Mirrorball brand: Mirrorball Bingo.

The game, at launch contains three different bingo rooms and one major feature. The rooms carry different themes, two of which, ‘Alice’s Adventures’ and ‘Dragon Valley’ remain loyal to the fairy tale universe which has made the success of Mirrorball Slots. The third room is branded ‘Deal or No Deal’, an Endemol intellectual property.

The Deal or No Deal room transports players into the universe of the TV show with players able to choose one feature card out of the maximum of four, available per Bingo round. When a player hits a Bingo on the feature card, they then proceed to play a round of Deal or No Deal against the banker and stand to win up to 1M coins, redeemable for boosters in subsequent games.

Endemol has recently led a round of funding of $14M in the social casino start-up last December. This licensing deal however, had been struck months before that, when Plumbee started developing its new game.

Roy Avinash, product manager for Mirrorball Bingo said: “We’re very excited about this launch. We worked really hard to launch a product with very high production value and fun and engaging features. And this is just the beginning. We have lots of new rooms and features ready to launch in the next few weeks and months”

This launch strengthens Plumbee’s position in the highly competitive social casino industry.

Raf Keustermanns, co-founder and CEO of Plumbee says: “It was very important for us to launch this game early in the year. We have very ambitious plans for Plumbee this year and this is our first step in proving that we are a multi-product, multi-platform company”

The partnership with Endemol should prove fruitful for Plumbee going forward. The entertainment company holds several popular licenses for TV shows that Plumbee may be able to use to bolster its user base further.