Amaya takes over with The Zombies

May 16, 2014 | Sarah Blackburn

Amaya Gaming Group Inc. (“Amaya) (TSX: AYA), the online gaming industry’s innovative provider of entertainment solutions for the regulated gaming industry, has today announced the release of its hotly anticipated slot game – The Zombies.

When an idyllic suburban Zombie family runs into trouble with a wacky band of uncivilized Walkers, a heavily immersive and entertaining slot game is born. The Zombie’s advanced 3D graphics, extraordinary video and sound and generous serving of humour combine to deliver an irresistible gaming experience.

The Zombies marks the debut of Amaya’s new Pick-a-Spin™ feature, where players control their own game volatility on-the-fly. The entire atmosphere of the game changes, depending on the player’s choice of EASY play or POWER play. Players are presented with two spin buttons representing either “more frequent, lower wins” or “less frequent, high wins”. To round out this 50-line Amaya slot, is a 10-free-spins Zombie Dance Party and comical “Beat the Zombie” bonus round.

This is great news for Amaya as the company continues to expand its breadth of games for customers. Amaya’s strong delivery reiterates the company’s ongoing commitment to be the industry’s leading aggregator, with continued integration of leading third party games onto its platform including games by Betsoft, Spin, High5, Bally, IGT, SHFL and Leander.

The Zombies is one of several games produced by Amaya’s own game development studios so far in 2014. More new desktop and mobile titles are upcoming including jackpot slots featuring DC Comics characters Superman and Wonder Woman and a brand new DC Comics branded game pursuant to an extension of their licensing agreement with Warner Bros. that Amaya announced last year. This will also help Amaya’s operator partners to replace the company’s expired Marvel comics-based slot games (Disney announced last year that it was ceasing renewal of contracts to license its Marvel characters to slot game developers).

“We are extremely excited about the launch of The Zombies which delivers a similar multiple demographic appeal as a blockbuster 3D animated movie. This was achieved by combining the ultra-popular Zombie genre with charming characters and our player-controlled volatility feature, Pick-a-SpinTM,” said André Nylander, Head of Casino at Amaya. “We are continuously learning from previous successes and challenges in game creation.  We’ve taken this knowledge when creating our new DC Comics based content which we are excited to announce in the coming months.”