New Management team announced at

September 29, 2014 | Sarah Blackburn

Award winning has today, publically announced that it has appointed a new Senior Management Team that is being headed up by Jack Mizel Managing Director. Jack has experience in building companies from the ground up, including the publishing and events company, Profile Pursuit, which sold for $50m.

Over the last two months, has undergone a complete transformation which has seen its brand profile accelerate significantly. has already proven extremely popular within Scandinavia, and is now embarking on increasing its presence within the UK market. With its new tag line – “The floor is yours”, the new team has taken its seven figure marketing budget and devised a strategic acquisition campaign that will include TV advertising, supported by a variety of digital and direct mail initiatives.

Commenting on its plan to increase its market share within the UK, Jack Mizel, who has also previously held Director positions’ within high profile PLCs, said, “I have more than 30 years in publishing and marketing with specific expertise in traditional communications. I’m really excited to be using my knowledge to create exceptional marketing initiatives that will see stand out from its competitors.”

The new team includes industry specialists who have been instrumental in getting the new site live after working closely with the company’s software platform, EveryMatrix, to complete the website’s overhaul. Originally scheduled to take three months, EveryMatrix managed to complete the task in just one month. Therefore, commenting on the company’s future,

Jack also said, “We have combined our knowledge to create a casino and sports book environment that will engage players the moment they hit the site. We understand what it is that players ultimately want and feel very confident that offers this and a whole lot more.”

The company will be building on its current success within Scandinavia, which was endorsed further when it won “Best New Casino of 2013” by, to provide the building blocks of future campaigns within the rest of Europe.

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