Deal Expands Company’s Global Footprint to the UK with Plumbee Becoming GSN’s London Studio.
GSN Games, a leading provider of social casino games and cash tournaments, today announced its acquisition of Plumbee, a social casino studio based in London. Founded in 2011, Plumbee is best known for its successful Mirrorball Slots app, which boasts more than 10 million downloads on Facebook and mobile devices. The studio brings a team of more than 40 employees with a proven track record of creating innovative games for social casino audiences.
GSN Games acquires 100 percent of Plumbee Ltd equity, which was previously backed by Endemol and Idinvest Partners. Financial terms of the deal were not disclosed.
“This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players,” said Steve Brunell, Chief Operating Officer of GSN. “We are also excited about the expansion of GSN Games into the United Kingdom, where we will look to capitalize on the high concentration of world-class gaming talent to supplement our outstanding Plumbee team.”
“We are delighted to join GSN Games, a growing force in the social casino space that ranks as a top five publisher worldwide,” said Raf Keustermans, CEO of Plumbee. “We look forward to adding our art, engineering, product management, analytics and marketing expertise to the existing scale, stability and talent of GSN Games to create industry-leading social casino experiences.”
The addition of Plumbee reflects the continuing growth of GSN Games, which last year acquired Idle Gaming, the acclaimed developer of titles including Fresh Deck Poker and Slots of Fun. The acquisition added a new location in Zaporozhye, Ukraine and more than 20 employees total in San Francisco and Ukraine. With today’s acquisition of Plumbee, GSN Games now operates seven locations worldwide across Boston, San Francisco, Palo Alto, Washington, D.C., London, Bangalore and Zaporozhye.
About GSN Games
GSN Games delivers social casino games and cash tournaments designed to fuel every player’s inner winner. Founded in 1999, the company has evolved into one of the world’s top game publishers and creators with game content on mobile, social and the Web. GSN Casino and Bingo Bash, both top 10 grossing iPad apps, make GSN Games the #4 social casino publisher. GSN.com, a top 10 games site, features casual, casino and cash games on the Web and mobile Web. For advertisers and brand marketers looking to reach an audience of 47 million highly engaged players, GSN Games also offers custom advertising solutions. For more information, visit www.gsngames.com.
Plumbee is an ambitious social casino gaming startup based in Shoreditch, London that is changing the way technology fuels entertainment. It prides itself on creating high-quality, polished games that stand out from the competition and offer a unique and premium experience to users. Plumbee uses innovation and creativity to attract a rapidly growing multitude of users often forgotten by the traditional casino industry: casual, entertainment-seeking players. For more information, visit www.plumbee.com.