Online slots pioneer Red Tiger Gaming has appointed Carl Ejlertsson to the role of Account Director, as the company continues to expand its geographical footprint across Europe.
In addition to working directly with clients, Ejlertsson’s mandate extends to advising the company’s development studio on its forthcoming suite of Scandinavian targeted games. Having last held the position of Casino Insight Lead at Betsson Group, Ejlertsson brings a wealth of knowledge and the first-hand perspective of a major operator to Red Tiger.
A spokesperson for Red Tiger said: “We are delighted to welcome Carl to the team. His passion and considerable knowledge of Scandinavian players are an asset to the company. We look forward to expanding his team and working closely with our Nordic clients to deliver the very best slots and marketing tools to the industry. A key dimension to our success has been a strong focus on localisation of game math, theme and features. This appointment will inevitably add to that success.”
Ejlertsson said he was excited to be joining the team and to be a part of Red Tiger’s focus on top quality player experiences:
“It’s an amazing opportunity to be joining at a time when Red Tiger is growing so fast, especially in new regions across Europe. Scandinavia is an important market for us and players there have very high expectations of quality and entertainment. It’s exciting to be part of such a focused team that is pushing new boundaries to maximise engagement and retention.”
Red Tiger is gaining notoriety for its Smart Spins application, an infinitely flexible bonus management tool that takes player journeys to the next level.