Incentive Games and Newplay Group strikes partnership deal

July 8, 2020 | Sarah Blackburn

Incentive Games continues its foray into Africa by signing a new deal with NewPlay Group. The deal will see Incentive Games providing its popular Virtual Football wagering game to two of the Group’s brands in Kenya and Ghana: launching initially with Playabet in Kenya, followed imminently by a Ghana roll-out.

Built using Incentive Games’ proprietary software, the Virtuals Game is tailored to work smoothly on low-spec smartphones. This adaptability makes the Virtuals Game the perfect product for emerging markets and particularly whilst live sports have been suspended.

Players can place bets across multiple ‘v-leagues’, which are virtual versions of real-life leagues such as the English Premier League and La Liga. The system behind the virtual league runs an entire season from start to finish every two hours, so users can observe the teams’ form for the season and their position in in the league table. The V-league is a great addition to an operators suite of games and provides an exciting alternative to the actual football leagues, enabling fans to support their favourite teams even during the off season.

John Gordon, CEO of Incentive Games, commented “Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our Virtuals Game in Kenya and Ghana. We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry.”

Conor O’Donovan, CEO of NewPlay Group, commented “Being active in Africa for many years, we understand the technology and market constraints very well; so we carried out significant research in finding a suitable virtual games provider. We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021.”