Popular online casino brand takes its fair and fun ethos into the bingo sector for the very first time
PlayOJO, powered by SkillOnNet has expanded its market-leading offering beyond slots, table and casino games for the very first time with the launch of PlayOJO Bingo.
PlayOJO Bingo aims to become an instant hit on the UK bingo scene by combining the nation’s favourite game with OJO’s fun and fair ethos.
The PlayOJO brand already attracts a player base with an even gender split and with a similar socio-economic profile to a typical bingo site.
In fact, research shows that 25% of existing PlayOJO players already play bingo online providing OJO with an opportunity to significantly increase its share of wallet.
The launch of PlayOJO Bingo also allows OJO to target a new player demographic, specifically 35-55 year-old females.
Players will be able to access a wide range of bingo games from Pragmatic Play, including 90 ball, 80 ball and 75 ball variants plus an industry-first Bingo Blast game.
PlayOJO Bingo will offer over £300,000 in guaranteed prizes every month as well as progressive and community jackpot games with big-win potential.
OJO is also bringing its renowned fairness to the bingo market, which means no wagering requirements, no maximum wins from bonuses and no withdrawal restrictions.
As the Home of Fair Bingo, PlayOJO will also launch an exclusive Equaliser bingo room with a selection of equal-chance bingo games.
The bingo launch will be supported by a substantial seven figure UK marketing campaign across digital and ATL featuring a memorable TV campaign from advertising agency McCann.
Andrew Steddy, Head of Bingo at PlayOJO, said: “PlayOJO’s fun, quirky approach resonates with men and women, and makes us a natural home for bingo players.
“A significant proportion of our existing player base is already interested in bingo, so we’re thrilled to be giving them more of what they want.
“PlayOJO Bingo will also enable us to reach out to an even broader demographic, introducing more players to the OJO brand and its fair play philosophy.
“Adding a bingo product is another exciting moment for us – we’re challenging the market incumbents with the fairest and most transparent bingo offering ever seen.
“I believe we’re about to transform online bingo in the same way we changed the online casino world.”