First Look Games launches innovative Demo Game Server

October 13, 2020 | Sarah Blackburn

Platform allows developers to showcase free-to-play versions of their games via affiliate sites with players age verified before gaining access to the slot

First Look Games has launched its Demo Game Server, allowing developers to showcase free-to-play versions of their slots via affiliate websites while being 100% compliant with age verification requirements in regulated markets such as the UK.

First Look Games game developers wishing to leverage the power of the platform simply provide FLG with their free-to-play demo game code, which runs from the studio or platform provider’s server. FLG embeds this code into its DGS tool which also includes age verification technology. First Look Games’ affiliate users can then embed the games to their websites in a compliant manner.

The age verification technology is provided by pioneering ID and AV specialist, 1account. In the event of a successful age verification match in the UK, the user will be able to access the free-to-play game on the affiliate website. If a match is not made, a video of the game is played instead.

The tool is currently available for the UK market where developers must adhere to LCCP Social Responsibility Code Provision 1.1.2, which states that free-to-play games cannot be accessed by children and those under the age of 18 years via affiliate websites.

Any website visitor from outside the UK will see the game load immediately, but where required by future regulation, the tool will add age verification to more markets in due course, allowing developers to offer free-to-play versions of their games via affiliates and publishers to players in regulated countries around the world.

In a landmark deal, First Look Games is offering its DGS tool to affiliates for free, removing a cost barrier for publishers when it comes to offering free-to-play games and adding an important compliance & social responsibility goal that will prevent under 18s from experiencing licensed content through game play.

Tom Galanis, Director of First Look Games, said: “Our Demo Game Server tool embodies our determination to not just connect game developers with the affiliate community, but to raise standards to ensure that these relationships continue to thrive in the long term and that both parties are doing what they can to prevent under 18s from accessing their game content.

“1account has become an important supporter of these goals and we believe integrating their product to our Demo Game Server is great news for affiliates and game developers in their efforts to raise compliance standards with minimal friction on player journeys.”

Ben Keirle, CEO of 1account, said: “Quick and effective identity and age verification is critical in this new era of compliance and we are thrilled to have been able to integrate our state-of-the-art technology into the FLG Demo Game Server.

“The DGS is a powerful platform for developers to showcase their games to players via affiliates, allowing them to play free versions of their games while being confident that they have been accurately age verified before doing so.”