FSB to provide BetXS with next generation SSBTs

April 15, 2021 | Sarah Blackburn

Bookmaker to leverage platform provider’s state of the art terminals in their Irish retail estate.

FSB, the award-winning omnichannel platform provider, has been selected by Irish retail betting operator BetXS to deliver its next generation self-service betting terminals (SSBTs) to its stores located across the country.

This latest deal comes just four weeks after FSB made headlines in North America via a strategic alignment with USBookmaking, and these innovative retail products will play a key role in the provider’s second mover omnichannel offering in the US over the coming months.

FSB’s groundbreaking self-service betting terminals have been carefully crafted over the last year by the firm’s Chief Technical Officer Sam Lawrence, and include a number of unique features that allow
betting operators to take control of their retail environment.

Key components of these next generation terminals include a unique backend management tool which gives operators full visibility on real-time liabilities, a comprehensive suite of reports and full control over front end look and feel. The multi-layered backend also offers operators the chance to differentiate their offer via a cutting-edge, customisable front end display. Other popular features include full SIS integration, ante-post betting, Create a Bet and tutorial videos as the provider continues to focus on innovation.

BetXS has received its self-service betting terminals in advance of lockdown restrictions being lifted in the Republic of Ireland, allowing it to welcome bettors back with an improved customer experience.

Russell Colvin, Head of Retail at FSB, said: “We are delighted to have been chosen by BetXS to deliver our next generation self-service betting terminals to its retail stores ahead of lockdown restrictions being lifted in the Republic of Ireland and bettors being allowed to return.

“Here at FSB, we’re all about using innovative technology and I’m hugely proud of these products. The terminals come packed with market-leading features and functionalities and they’ll allow our global partners to take control of their retail environment and offer their end users a unique cutting-edge retail experience.”

Colm Finlay, Director at BetXS, said: “We go to great lengths to offer our customers the best possible experience and to do that we need to work with the best people. Quite simply, FSB’s product offering takes retail betting onto another level. Having the likes of remote terminal balance management and real-time liability views are a complete game changer for me in my day to day operations and I’m certain these products will be hugely popular with our customers.”