Stakelogic debuts new brand refresh and logo

June 25, 2021 | Sarah Blackburn

Fresh identity reflects the company’s transition from a B2B slot studio to a provider of casino content for operators and players alike

Since the acquisition by Triple Bells in August 2018, Stakelogic has become one of the fastest growing online casino content providers. Therefore, the new Stakelogic has now undergone a brand redesign in order to reflect the company’s leading position in the market of online casino game providers.

Stakelogic has enjoyed rapid growth over the past 24 months, not only in terms of the number of classic slots and video slots added to its impressive portfolio, but also with its impressive client base.

The development capacity has been increased by the launch of its Greenlogic® Partner Program and the recent acquisition of several successful studios. Furthermore, Stakelogic strengthened its position for being one of the most innovative game developers in the industry, with features as Super StakeTM and its newest in-game leaderboards.

The company wants to capture this in its branding to drive further awareness among their list of online casinos, operators as well as its’ players.

By updating their values and aesthetics, Stakelogic plans to attract more users from across the globe. With the intention of showcasing where Stakelogic has come from and where it wants to go, this was the appropriate refresh to stand out and future-proof the brand.

The internal Marketing team delved into this project very delicately to ensure that the results reflect well on the company’s goals, products, and values to all audiences.

Jake Agius, Digital Marketing Manager at Stakelogic, said: “Since the acquisition of Stakelogic by Triple Bells, we have become a different company. We have taken a completely different view on game development and game distribution. Today we develop more games, whereby we are driven by innovation, and serve a much bigger client base. When we looked at our current brand and identity, we felt it didn’t reflect this.”

“What’s more, while we want to engage online casino operators and make them aware of Stakelogic we also want to connect with players on a deeper level by promoting the Stakelogic brand name as opposed to marketing our games one-by-one.”

“I believe the refreshed brand and new logo achieves this and will really help to drive awareness among operators and players alike.”

Stakelogic has emerged as one of the most in-demand casino content providers with its suite of titles live across more than 500 online casino brands in regulated markets around the world. In addition, its innovative Greenlogic® Program supports rising star developers.

Those that join the program receive support from Stakelogic across areas such as licensing and distribution, allowing them to focus on what they do best which is designing the next generation of slots, table and live dealer titles.
Stakelogic has also been on an acquisition spree, taking over Smart&Applied and Hurricane Games earlier this month.