Betixon lands milestone deal with Novibet to launch games in new Greek market

July 7, 2021 | Sarah Blackburn

The deal marks the debut of Betixon content in the new Greek licensing regime.

Mobile gaming specialist Betixon has sealed a landmark deal with leading sports betting operator Novibet that will see Betixon’s games appear for the first time in the new regulation regime in Greece.

In October 2019, the Greek parliament passed new laws to reform and regulate the online gambling market. The Hellenic Gaming Commission began issuing new licenses this year.

Novibet is a leading operator in both the UK and the new Greek market. The sports betting specialist has built a diverse casino platform, and the new deal represents its commitment to offering best-in-class casino products.

Under the terms of the deal, Novibet will have access to Betixon’s full portfolio of multiplatform casino games, fully tailored for the Greek market. These include top titles such as Boots of Luck, Wild Wolf and Age of Halvar, and the wildly popular Fortune Breakers series.

For Betixon, the deal represents its commitment to supporting newly regulated online gaming jurisdictions and to increasing its footprint across legal markets globally. The young company has built a network of strategic partnerships that have helped to increase distribution of its striking and innovative portfolio of games.

Lior Cohen, Co-founder and CTO of Betixon said: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.

“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”

Dimitris Argyriou, Business Development Manager at Novibet said: “Betixon are doing some of the most imaginative things in the gaming arena right now and their games achieve the high level of quality and engagement we want for our Greek customers. At Novibet we stay focused on providing the most personalised gaming experience to our members, which starts with offering them the most appealing content. I strongly believe that we will achieve great things together in this exciting market.”