1X2 Network secures 32Red partnership

September 7, 2021 | Sarah Blackburn

Exciting content from the developer’s 1X2gaming and Iron Dog Studio subsidiaries now live with tier one operator 32Red

1X2 Network continues to add tier one gambling brands to its impressive roster of partners after joining forces with 32 Red in a deal that will see the provider integrate its popular content to the operator.

The integration, facilitated by Microgaming, means that 32 Red players can access titles from the provider’s 1X2gaming and Iron Dog Studio for the very first time, including blockbuster hits such as Pirate Kingdom Megaways™, Rock the Reels Megaways™ and Rainbow Wilds Megaways™.

32 Red will also take 1X2gaming classics including Neon Jungle and Blood Queen TM , allowing the operator to add quality content to its proposition with games that have a proven track record when it comes to delivering a fun and thrilling player experience.

The deal will also see 32 Red launch a Branded Megaways™ slot, allowing players to access a bespoke Megaways™ game that uses the operator’s brand to drive instant recognition and engagement. Branded Megaways™ slots have gone on to be the most spun in operator portfolios.

1X2 Network introduced Branded Megaways™ back in August 2020, allowing operators to quickly and cost-effectively launch their own Megaways™ slot that captures and showcases their brand identity. It has proved to be so popular the developer was awarded Game of the Year at the EGR Operator Awards.

Jack Brown, Sales Director at 1X2 Network, said: “32 Red is one of the biggest brands in the business and adding our games to its portfolio is a major milestone for 1X2 Network and our 1X2gaming and Iron Dog Studio subsidiaries.

“It shows that our games are now considered firm player favourites and that they are a must-have for operators looking to offer their players the best slots and table games on the market.

“We are also thrilled that 32 Red has opted to launch a Branded Megaways™ game. These slots have proved to be something of a phenomenon among operators that have launched them to date and 32 Red will be able to leverage the unique potential they provide.”

Adam Newnham, Commercial Operations Manager at 32Red, said: “We are extremely happy to finally go live with 1×2’s slot content which will include top performers such as Pirate Kingdom Megaways™ and Megaways™ Jack”.

“We look forward to our future partnership with 1×2 and hope to collaborate to launch some exclusive titles in the not too distant future”.