CEGO to bring online casino games to UK market

September 7, 2021 | Sarah Blackburn

Operator will build on success with Spilnu and Lyckost brands as part of its international expansion plans

CEGO, operator of online casino brands Spilnu and Lyckost, is continuing its expansion into more regulated markets after being granted a license to operate in Great Britain by the Gambling Commission.

This means CEGO will now be able to offer its premier online casino games in three jurisdictions, as CEGO already operates in Denmark and Sweden.

CEGO will continue with its strategy of providing games ideally suited to recreational players. This has been a key theme of slot game releases this year, including Diamond Express, Golden Pyramid and Safari.

The content can be adapted to make sure it is the perfect fit for the target market in each jurisdiction. With 80% of its content being provided in-house, CEGO takes an organic approach to its offering, and with minimal reliance on third-party software, CEGO can provide the best possible playing experience with bespoke, exciting games.

A majority of Spilnu’s revenue is generated from in-house games, with more than 80% of GGR accounted for by proprietary content. This has allowed Spilnu to be extremely successful in the Danish market since its launch in 2012. Lyckost has been operating in the Swedish market since 2019 and has benefitted from implementing the same concept and foundation as Spilnu.

Allan Auning-Hansen, Chief Executive Officer at CEGO, said: “We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain.

“At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players.”