Industry heavyweight Haig Sakouyan joins Strive Gaming

November 25, 2021 | Sarah Blackburn

Highly experienced executive has been appointed Vice President of Client Success as platform provider continues to build its management team

Strive Gaming, the first player platform business designed specifically for the modern, multi-state requirements of leading North American operators, continues to build its senior leadership team with the appointment of industry veteran Haig Sakouyan as Vice President of Client Success.

Haig has more than 19 years’ experience in the online gaming and gambling sectors and over that time has been involved in more than 18 retail and online launches across the US for both casino and sportsbook.

This has enabled him to gain unrivalled expertise in customer success, managed services, product and operations. As Vice President of Client Success, Haig will be responsible for providing an excellent service and experience to Strive Gaming’s B2B customers and their end users.

He joins Strive Gaming from Bally Interactive, a subsidiary of Bally’s Corporation, via its Bet.Works acquisition. Haig was hired as the Vice President of B2B and was responsible for partners such as Elite Casino Resorts, theScore and Rushmore Gaming in addition to overseeing all BallyBet B2C launches.

Prior to that, Haig was Director of B2B Services at Rush Street Interactive, the company behind the BetRivers and PlaySugarHouse brands.

Haig becomes the first employee of Strive Gaming’s Canadian entity, based out of Vancouver BC. Strive Gaming now consists of multiple entities based in the US, the UK, Malta and other locations in order to deliver a world-class product and service to its partners.

The appointment comes as Strive Gaming continues to progress with its plan to provide “performance at scale” to operators targeting regulated US states. Strive Gaming already holds licenses in Colorado and Arizona with multiple licence applications underway in additional states.

Max Meltzer, Chief Executive at Strive Gaming, said: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale’.

“His involvement in the launch of 18 retail and online sportsbooks and casinos gives him unrivalled insight into the process operators must go through and from this he will be able to ensure our partners receive the best service and support in the market.

“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado and with applications in progress in other states, and I look forward to working closely with him as we move towards going live with our first partners.”

Haig Sakouyan, Vice President of Client Success at Strive Gaming, said: “I am thrilled to join such an incredible team and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform.

“This is an organisation that has made clear its ambitions and goals for the fast-growing US and Canadian markets, and I am honoured to be playing a part in what will undoubtedly be a hugely successful story for the company.”