PlayStar names Gustav Vadenbring as CFO

November 15, 2021 | Sarah Blackburn

Online casino operator continues to build out its senior management team ahead of making its hotly anticipated debut in New Jersey early next year

PlayStar, the challenger online casino brand that promises to deliver a player experience like no other, has added another industry heavyweight to its senior management team with the appointment of Gustav Vadenbring as Chief Financial Officer.

Vadenbring is a corporate finance veteran with more than 20 years’ experience that includes mergers and acquisitions, IPOs, developing growth companies and investments. PlayStar plans to leverage this as it continues to deploy its ambitious growth plans for the US market where it is set to make its debut in New Jersey in Q1 2022.

Vadenbring, who starts on 10 January, joins PlayStar from gambling affiliate Acroud (formerly Net Gaming) where he has served as Chief Financial Officer since 2018. He has previously held senior financial roles at Actic Group (publ), Deloitte and SEB.

As PlayStar’s Chief Financial Officer, Vadenbring will be responsible for overseeing the financial operations of the business as it embarks on its journey from start-up challenger brand to being a major player in the fast-growing online casino market in North America.

Per Hellberg, CEO of PlayStar, said: “Gustav is a major coup for PlayStar. He brings with him unrivalled experience in corporate finance and mergers and acquisitions which will prove key to us achieving our goal of becoming the preferred online casino brand in New Jersey and beyond.”

“As a challenger brand it is important that we maintain tight control over our finances while also securing additional investment as and when required, and in Gustav we have someone that is beyond qualified for the job.”

“I would like to officially welcome him to PlayStar and look forward to working closely together, and with the rest of the hugely talent team we have assembled, as we get ready to take the market by storm when we make our imminent debut.”

Gustav Vadenbring, Chief Financial Officer at PlayStar, added: “When I got the offer to build up something entirely new and unique together with an experienced team I knew I had to take it and join PlayStar.”

“This is a bold and ambitious company that is looking to disrupt the status quo with an online casino brand and player experience the likes of which have never been seen before in North America and indeed the world.”

“I am very excited and proud to be joining this amazing team of industry specialist and to be a part of what will be a hugely successful journey for the PlayStar brand and organisation”