PressEnter Group extends rebrand to affiliate division

November 15, 2021 | Sarah Blackburn

21 Partners rebrands to PressEnter Partners, the subsidiary responsible for managing the affiliate program for the operator’s roster of brands

PressEnter Group, the dynamic operator behind some of the most popular online casino brands in the world, has extended its recent corporate rebrand to its affiliate division with 21 Partners changing names to PressEnter Partners.

PressEnter Partners will retain its team of highly experienced and skilled individuals who will continue to work closely with affiliates promoting its casino brands, JustSpin, NeonVegas, NitroCasino, UltraCasino and just-launched Rapid Casino.

PressEnter Partners is run by a team of multi-lingual professionals that pride themselves in their ability to find and maintain long-lasting collaborations with iGaming affiliates. To do this, they take a personal approach with all partners and the team is flexible with commission models, basing it on individual affiliate needs and preferences.

Hannes Thunberg, Head of Affiliates at PressEnter Partners, said: “During the last three years, we have gone through an incredible journey. We started off as a single brand operator, and we are now a sizable organisation with six casino brands.

The change from 21 Partners to PressEnter Partners marks the start of a new chapter for the business. We are thrilled for what the future holds and to continue our long-lasting collaborations with our highly valued partners. Through PressEnter Partners, we will take our operations to the next level.

While PressEnter Partners may have a new look and feel, the team behind it is unchanged. We will be looking to add to this incredible team moving forwards, as we continue to establish PressEnter Group as a leading iGaming organisation.“