ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG ), has partnered with hotly anticipated Blue Guru Games to release numerous exclusive titles from the innovative studio.
The deal will see the fledgling studio create fresh and unique content primarily for European iGaming markets as part of ORYX’s Blue Horn distribution program and the initial title, Nemean Lion, will be available to ORYX’s full operator network.
Founded by a group of industry veterans, Blue Guru aims to weave together stories from history, mythology, and esoteric traditions to bring fascinating, intelligent and engaging games into the world.
Blue Guru joins a roster of studio partners developing games through ORYX’s Blue Horn program, which offers operators hassle-free access to exclusive content with a single contract and one direct integration.
Doug Fallon, Group Director of Content at Bragg, said: “Blue Guru has assembled a strong team of talent and their approach to game design aligns incredibly well with our portfolio approach. The Blue Guru games mix several unique designs with a great artistic storyline cumulating into products that are very complementary to our own games in development.
“We are always looking for partners that add value and bring something new to the market. We have high expectations for our partnership with Blue Guru and we are eager to introduce them to our European and American operator partners.”
Andrew Braithwaite, CEO, Blue Guru Games, said: “Since we announced our presence last year we have received fantastic feedback and interest in our content and this deal with ORYX is an important step as we set out on our journey to deliver exclusive and unique games that tell a story while being hugely entertaining. We are very excited about this partnership and can’t wait to launch our first title with ORYX’s Blue Horn program.”