Golden Nugget Online Gaming selects Strive Gaming for Arizona and Ontario online wagering

February 17, 2022 | Sarah Blackburn

Leading operator will use Strive Gaming’s modern player account platform to deliver a world class experience across both sports betting and online casino

Strive Gaming (“Strive”), the player account platform (“PAM”) solution designed specifically for the modern, multi-state requirements of online operators targeting the North American market, has added Golden Nugget Online Gaming, Inc. (“GNOG” or “Golden Nugget Online Gaming”) to its growing list of prestigious partners.

The Strive Gaming team, with its modern PAM, will initially power GNOG’s online sportsbook launch in the state of Arizona. In addition to this initial U.S. state commitment, the partnership extends into Ontario where GNOG hopes to become a regulated online casino operator, legislation and regulatory approvals permitting.

The Strive PAM stands above the competition due to it being specially developed to meet the compliance needs of “post-PASPA” North American digital operators who desire to conduct a unified customer experience across multiple U.S. states. Built for performance at scale, the Strive PAM possesses the market-leading Infinity Engine, a flexible rules-based engine bringing operator insights and customer relationship management closer to real time player data.

Thomas Winter, President of Golden Nugget Online Gaming, said: “As we rapidly expand our online presence across North America, GNOG needed a PAM partner who could quickly integrate and launch our chosen sports betting engine, without sacrificing any of the flexible or functionality expected from a top-tier PAM,” adding, “We are confident in our choice of Strive Gaming and have been very impressed with what we’ve witnessed from both the team, and the platform, to date.”

Max Meltzer, Chief Executive Officer at Strive Gaming, added: “The Golden Nugget Online Gaming team is one of the most experienced online operators in the U.S. After a thorough examination of the PAM supplier market, GNOG’s choice of Strive is a testament to what we have developed and are now capable of offering via our North American focused services and solutions.”

This partnership with Golden Nugget Online Gaming marks Strive’s third customer who will operate in the U.S., and now Strive’s second U.S. launch, with its most recent go-live also occurring in the state of Arizona via the Desert Diamond Mobile app for the Tohono O’odham Tribe.