On Air Entertainment bolsters UK presence with Betway and 32Red deals

February 15, 2022 | Sarah Blackburn

On Air Entertainment is poised to ramp up its reach in the UK after penning landmark deals with two of the market’s leading online casino operators, Betway and 32Red.

Both companies will instantly gain access OnAir’s popular premiere blackjack offering, allowing them to deliver the player-focused game to their UK players’ devices.

Having previously partnered with Super Group-owned Betway to provide its live casino product in other markets, the latest move will see OnAir roll out its premium content to Betway’s UK-facing casino, providing a range of dedicated tables and tapping into extensive market reach.

By founding the new partnership with 32Red, an award-winning online casino operator which is part of Kindred Group, the live casino studio has set about strengthening its UK presence even further.

Coming within a few of weeks of OnAir announcing its momentous expansion into the UK regulated market, the agreements emphasise the fast-growing company’s commitment to delivering competitive, quality content to customers in key regulated markets across the globe.

Since first bringing its debut blackjack release to the table in November 2021, OnAir has enhanced the offering by taking a total of four contrasting environments live, each showcasing a distinctive style.

As the studio expands and enhances its live dealer suite with classic and unique titles over the coming months, Betway and 32Red will also have the opportunity to plug in to many more live casino experiences, including its eagerly anticipated debut roulette game due out 24 February.

Anthony Werkman, CEO of Betway, says “On Air have been a fantastic provider of live casino in our other market, so it’s great that we’re able to extend that offering to UK customers through our latest agreement with them.

“The online casino experience is important for our customers who will be able to enjoy our new premium content.”

Adam Newnham, Commercial Operations Manager at 32Red, says “We are delighted to be able to offer our players the refreshingly new live casino product from OnAir Entertainment via the Microgaming platform.

“We are extremely excited by OnAir’s new live product and we look forward to growing our portfolio of live games with them over the coming months.”