Symplify and Flows sign partnership agreement

March 22, 2022 | Sarah Blackburn

Symplify, market leaders in AI driven CRM ecosystems, has partnered with the industries innovation platform, Flows, in a deal that sees both software companies leverage each other’s tech expertise.

With Symplify’s market leading CRM suite and Flows innovation platform now being seamlessly integrated, it opens up for new possibilities for CRM and marketing teams wanting to simplify their everyday work. The joining of the two platforms enable CRM and marketing teams to effortlessly utilise the data within Flows’ UI to initiate a wide range of actions in Symplify, and by doing so unlock the full potential of Symplify CRM.

“We see Flows as a perfect partner that not only solves a problem for many organisations out there, but does it in a way that sits very well with our own vision and philosophy”, says Symplify’s CEO Robert Kimber and continues, “Flows is simple to use, yet handles the complexity that organisations regularly face when handling data between different platforms.”

Over the past few years, Symplify has made significant inroads within the iGaming space and identified repeated occasions where customers struggle to handle the flow of data between a wide range of softwares and solutions.

“Partnering with Symplify is a strategic and important step for us given the many synergies between the two businesses. Pioneering technology is at the heart of this partnership and our growing client list is well positioned to greatly benefit from our collaboration” says Flows CEO James King and continues, “To be able to partner with a business as established as Symplify, who have been working across multiple industries for over 20 years is a wonderful reflection of how far we’ve come in a reasonably short time. I’m very excited to watch our partnership mature and to continue to see the different ways in which Flows is utilised.”

This partnership significantly shortens the time to market for organsiations struggling with complex integrations that are not only time consuming but also allocating valuable tech resources. Using Symplify and Flows, companies can now bridge the gap between data, idea and execution.

Flows automates key digital processes, accelerates development of enhanced digital features while building bespoke apps to solve common problems faced by operators. With Flows, organisations have full ownership of their product roadmaps, can integrate with any app or data source quickly, coordinate multiple systems, and automate workflows in real time.

This partnership allows companies using Flows to harness the full potential of Symplify CRM to manage their acquisition and retention, while utilising more than 10 channels of communication. Symplify’s wide range of personalisation features, channels, AI and ML functionality will game change its’ customers ability to fully understand and maximise their return on investment.

“We are very excited to partner up with Flows and see this as a long term engagement that strengthen both our brands as this is one of the most crucial parts of working with complex solutions that require integrations, and data flowing between platforms” concludes Symplify’s CEO Robert Kimber.