AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay

May 17, 2022 | Sarah Blackburn

AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP, and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”