FSB enhances football offering with new Abelson Info partnership

October 27, 2022 | Sarah Blackburn

Award-winning technology services supplier integrates premium data specialists to enhance World Cup and club football proposition.

Global B2B sports betting & iGaming supplier FSB has made a significant enhancement to its already comprehensive football product by partnering with London-based sports data and odds specialists, Abelson Info.

The new alignment will see FSB integrate Abelson Info’s highly respected Goalscorer Pricing and Settlement (GPS) service into their football offering. The integration will upgrade FSB’s goalscorer markets service with goalscorer derivatives now offered across every match within Europe’s major leagues and other selected global competitions.

The collaboration has also been timed to bolster FSB’s World Cup coverage with the GPS markets directly integrated into the suppliers proprietary ‘Create A Bet’ Bet Builder model in time for next month’s competition in Qatar.

The new partnership arrives amidst the backdrop of a hugely busy few weeks for FSB with a multi-market European agreement with Olympic Entertainment Group announced alongside the awarding of a prestigious Nevada licence in North America.

Mark Wilson, Trading Director at FSB, said: “Delivering premium sportsbook experiences to our partners and their players is integral to our philosophy at FSB. Abelson Info has an outstanding reputation of offering dynamic data and pricing solutions to Tier 1 global stakeholders in our industry so this partnership made sense on a number of levels.

As we continue to scale across multiple continents, this new relationship with Abelson Info allows us to offer an enhanced, richer service to our growing, global client base enabling them to carefully curate their required football offering across club and international football into 2023 and beyond.”

Jeevan Jeyaratnam, Chief Operating Officer at Abelson Info, said: “This has been a hugely constructive relationship with FSB. We understand their global ambitions and have shaped our GPS service around their requirements. The flexibility and breadth of the service will help ensure that FSB are offering a product that is not only superior to its peers, but also offers greater scope for localisation, no matter which jurisdiction the operator is targeting.

We’re hugely confident our data and pricing solutions will add further weight to their football offering and enable them to attract further Tier 1 clients across their global regions.”</blockquote>