GameOn and media analytics consultancy Commetric Join Forces

November 10, 2022 | Sarah Blackburn

B2B public relations specialist GameOn, has teamed up with media intelligence expert Commetric, to provide the iGaming industry with new innovative media analytics solutions

GameOn, the leading provider of B2B PR and social media services, has announced an exclusive partnership with Commetric, a company that combines AI and human insight to offer solutions for corporate reputation measurement and management.

Through Commetric, GameOn’s clients will be offered strategic media monitoring and influencer network analysis which will provide them with more in-depth insight into their reputation in the media, to help develop and implement communication strategies that have a measurable impact on the business.

The offering is formed around ‘collaborative intelligence’ and is produced with AI technology, insight, and industry knowledge from GameOn, and crucially the supervision and input of specialist media analysts who review and analyse the data in multiple languages and then create bespoke reports.

Commetric’s offering enables iGaming companies to better understand and quantify their image and reputation in both the press and social media, so negative news can be addressed and managed effectively.

Sarah Blackburn, Director at GameOn, said: “Partnering with Commetric is an exciting opportunity for GameOn, as it allows us to offer our clients mind-blowing media analysis where the level of detail goes far beyond a press cutting service. To deliver this level of insight is a gamechanger, and I can’t wait to see the impact it has on behalf of our clients.”

Magnus Hakansson, CEO at Commetric added: “We are excited to support the iGaming industry. We help companies understand the current relevant conversations in the media, and enable organisations to manage their profile and reputation. This could be towards topics such as responsible gaming, or performance evaluation of PR campaigns, to improve communications planning and strategy.”