Betconstruct upgrades esports offering with BETER deal

May 11, 2023 | Sarah Blackburn

BETER has built upon its partnership with BetConstruct after agreeing to supply its portfolio of sports and esports events as well as its live casino services to the igaming provider.

As well as coverage of in-house table tennis matches from BETER’s Setka Cup tournaments, BetConstruct will also benefit from access to a range of efootball, ebasketball and Counter Strike: Global Offensive (CS:GO) events via the ESportsBattle brand.

Yori Arami, Chief Revenue Officer at BETER, said: “We’re excited to build upon our partnership with BetConstruct by offering our top-tier sports & esports content, along with our premium live casino services.

“BETER’s events are tailored to meet the demands of the modern player, with fast-paced and thrilling betting opportunities.

“Our in-house trading team ensures sustainability and high average margins. So we’re confident that this collaboration will bring great results for both BETER and BetConstruct.”

The addition of BETER’s esports portfolio will enable BetConstruct to create “more frequent betting opportunities” for its partners, with events live streamed 24/7.

Tigran Meliksetyan, Head of Sports at BetConstruct, added: “As a top player in the igaming industry, we are constantly striving to expand our horizons and forge new partnerships.

“We are confident that integrating BETER’s offerings into our versatile and award-winning platform will derive significant benefits for our partners. We look forward to a long and prosperous partnership with BETER.”