Beter said that the decision to appoint Robinson as CRO has “further strengthened” its management team. Robinson is to be charged with driving the company’s growth strategy and plans for market expansion.
In his new position, Robinson will oversee sales, marketing and account management teams, as well as “enhance” client services.
Robinson has over 15 years’ experience working in business development, as well spending the last eight in the gaming industry.
In his previous roles he helped build sales teams, enter new regions and implement marketing strategies for companies such as digital development business Symphony Solutions and Betsys.
Beter CRO to drive market expansion
Beter said that, with Robinson as part of the team, the company is “well-positioned” to continue its growth trajectory.
“We are delighted to be welcoming Chuck to the team as chief revenue officer,” said Beter CEO Gal Ehrlich. “With his extensive experience in business development and igaming, we are confident that he will play a crucial role in expanding our market presence and driving our growth strategy forward.”
Robinson himself said that he was “very excited” to be joining Beter and working with the business’s brand and team of professionals.
“I welcome the opportunity to utilize my experience to accelerate the company’s growth and achieve its ambitious goals for collaborating with marquee market players, as well as consolidating its leading position as a provider,” he said.
“I firmly believe that our prospective partners will be impressed by the outstanding quality of Beter’s products and the cutting-edge technology leveraged to provide the best betting experience for their customers.”
Moving content distribution in-house
In April, Beter announced that it would be moving its content distribution in-house as part of a new strategy to strengthen and expand its operator partnerships.
“We have made the strategic decision to take more control over the distribution of our content,” said Ehrlich at the time.
“This decision is not a reflection of the incredible work our partner has done on our behalf, but rather an opportunity to align our distribution strategies with our long-term goals.