Ladbrokes Australia launches PandaScore BetBuilder

May 11, 2023 | Sarah Blackburn

PandaScore has gone live with its dedicated BetBuilder product with long-standing partner Ladbrokes Australia, a part of Entain, one of the world’s largest sports-betting and gaming groups. The two parties combined to launch the product ahead of the Paris Major, the biggest Counter-Strike tournament of the year.

Leveraging PandaScore’s game-specific models and rich data from multiple sources, BetBuilder allows Ladbrokes Australia to offer tailored and engaging betting opportunities for esports events, including CS:GO and Dota 2. This innovation offers fans new and exciting ways to bet on their favorite matches and create a game within a game.

Esports bettors typically bet smaller amounts but have a greater spread and bet to enhance the entertainment experience. By using PandaScore’s BetBuilder, players can roll their stakes on a match into a single bet, offering a greater return. Ladbrokes Australia will combine PandaScore’s unique Player Props markets with BetBuilder to give fans an even more engaging experience.

The launch of PandaScore BetBuilder on Ladbrokes Australia’s platform demonstrates the company’s commitment to innovation and providing an enhanced esports betting experience for its players.

On this development, PandaScore CEO Flavien Guillocheau commented, “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.

“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”

Ladbrokes Australia Trading Director Don Forbes added, “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved.

“We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”