BETER takes ‘next step’ in basketball offering with Ukranian CUP league

June 8, 2023 | Sarah Blackburn

BETER has expanded its basketball offering by providing Ukraine’s BSKT CUP league with live streaming, data and odds.

As the Cyprus-based betting and gaming content supplier expands its sports portfolio, the tournament will consist of a round-robin stage with three matches per day on weekdays, and four 5×5 teams play games of four quarters of 10 minutes each.

Maria Mashchenko, General Manager of BETER Sports, noted: “Basketball is one of the most popular and sought-after sports disciplines, which has many fans around the world and attracts the attention of bettors.

“BETER Sports aims to become the best provider of basketball on the market. Thus, we are constantly adding new professional leagues to provide our clients with the best possible offerings.

“The BSKT CUP league is the next step in expanding our basketball portfolio. By powering that league, we can also bring even more exciting features for our partners’ customers who are already enjoying BETER`s content.

“We want to keep them on the edge of their seats and fully engaged with this fast-paced, high-scoring sport. There are many more new leagues to come very soon.”

The BSKT CUP is the latest expansion for BETER, which already runs several basketball and table tennis leagues in its sports portfolio.

Last week, BETER appointed Chuck Robinson as Chief Revenue Officer, lauding the new addition to its Senior Management team as a ‘seasoned’ Executive with proven experience.

Robinson’s Chief remit will be to oversee and coordinate BETER’s sales, marketing and account management, enhance client services and make improvements to the overall customer experience.

On a wider scale, Robinson also now contributes towards achieving the company’s growth strategy into new markets, as well as playing a role in driving the company’s general business development.