FSB follows record Cheltenham with strong Royal Ascot results

June 30, 2023 | Sarah Blackburn

FSB has reported record performance numbers linked to the Royal Ascot which took place earlier this month.

The London-headquartered sports betting platform provider revealed a 42% year on year increase in platform revenue over the five day competition, as well as a 90% jump in active players engaging with its partner community.

Mark Wilson, Sportsbook and Trading Director at FSB, noted: “As a UK based sportsbook-first supplier, Royal Ascot is a hugely important week in our trading calendar and a vital event for our partner community. Naturally, it’s immensely satisfying to deliver these strong results.”

“While we were aided by some big priced winners, these positive numbers across all metrics reflect the expert care and attention that went into fine-tuning our leading horse racing proposition during the marquee week of Royal Ascot.”

With its horse racing brands such as Fitzdares and Bet Goodwin, the aforementioned metrics were supplemented by a 39% increase in bet numbers and a 4% lift in event turnover from the year prior.

“Following on from our record-breaking Cheltenham Festival performance in March, these results cement our position as the leading platform provider for horse racing focussed operators,” Wilson added.

FSB’s successful Royal Ascot follows on from a ‘record breaking’ Cheltenham Festival performance in March that saw the operator report an all-time high platform revenue for the four-day event.

For Cheltenham, the provider detailed a 38% year-over-year increase in bet numbers and a 45% growth in active players engaging with its partner community, supplemented by a new platform revenue high for the annual event and a 5% jump in turnover from 2022.

Wilson said at the time: “As a sportsbook first supplier with deep expertise across horse racing, the Cheltenham Festival is one of our tentpole events within the sporting calendar so naturally we are thrilled with this striking set of results.

“Attaining double-digit growth across a number of key metrics is a testament to the dynamism of our teams as we strived to deliver an enhanced product proposition to our partner community over the four days.