SlotMatrix Integrates Livespins to Expand Game Lobby

August 3, 2023 | Sarah Blackburn

Livespins, a platform focused on enhancing social interaction in online casino experiences, has joined forces with SlotMatrix, the content aggregation division of EveryMatrix, to diversify its game lobby and offer a broader selection of games to players worldwide.

The collaboration builds on the existing relationship between Livespins and EveryMatrix, with EveryMatrix previously distributing Livespins to its operator partners. Under this new agreement, SlotMatrix’s game titles will now be integrated into the Livespins game lobby.

Livespins allows players to bet on their preferred streamers, brand ambassadors, or celebrities as they engage in slots from renowned providers, now including SlotMatrix’s offerings.

With its recent recognition as Slot Provision of the Year at the EGR B2B Awards, Livespins’ prominent streamers will now feature SlotMatrix content during their streams, granting players access to a variety of games.

The selection encompasses SlotMatrix’s latest releases such as “Aladdin’s Rollover Respins” and “Fairy Fantasy Exotic Wilds,” along with popular slots like “Wild Willy’s Gold Rush” and “Hot Hot Honey.” Moreover, players can explore the branded hit game “The Lioness,” featuring UFC megastar Amanda Nunes.

The integration elevates Livespins’ content offering while providing SlotMatrix with exposure to a new audience of players who may not have encountered their games previously. In addition to playing the slots, Livespins’ streamers can provide a unique experience by “unboxing” the titles and showcasing the game’s bonuses and features to their viewers.

Livespins operates within the casino lobby, fostering high levels of engagement as players actively participate in the action alongside the streamer. This interactive experience creates a sense of camaraderie as players place group bets and share the excitement.

Social interaction is encouraged throughout the gameplay, allowing players to chat with the streamer and each other, express reactions through emojis, and participate in jackpot drops and tournaments, enhancing the overall electrifying casino experience.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “The big-name provider partnerships just keep on coming. We are thrilled to welcome SlotMatrix to Livespins and for its games content to reach and engage an entirely new audience of players via our award-winning platform.

“SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Generation Z demographics, and drive awareness of its titles in a new way.

“That we can facilitate this while strengthening our content offering with proven, player favourite slots make this a win-win for both parties.”

Razvan Haiduc, CEO, Games, SlotMatrix, added: “Joining forces with Livespins allows us to connect directly with new audiences in a way that is authentic and engaging.

“This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.”