FSB backs PLYMKR as new retail tech distributor

October 11, 2023 | Sarah Blackburn

FSB has entered a strategic partnership with new  sports betting technology studio PLYMKR

The strategic alignment will see the London-based PLYMKR exclusively distribute FSB’s retail technology stack of SSBT, EPOS, Companion App and Odds Display for the UK and Irish markets.

PLYMKR will now be responsible for the commercial and technical development of the retail stack, the product will remain integrated into FSB’s high performing Managed Trading Service (MTS) via its multi-channel back-office platform.

Deepening the partnership, FSB further announced that it will “retain a shareholding in the PLYMKR business,” which is set to officially launch on 20 October 2023. 

Russell Colvin, Global Channel Partner Manager at FSB, said: “This strategic partnership with PLYMKR heralds the start of an exciting new era for FSB. With a renewed increased laser-like focus on our core products we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation and highly scalable empowering platform while actively welcoming new channel partnerships across our modular product portfolio.

This partnership follows the outcome of FSB’s strategic review in December 2022 where, led by new CEO Adam Smith, the platform provider announced they would focus exclusively on core markets and products alongside growth opportunities centred on channel partnerships.

Jamie Maskey, Chief Commercial Officer at PLYMKR, said: “This is a milestone moment for PLYMKR as we form a channel partnership with FSB. We’ve been huge admirers of how they have developed and strengthened their retail stack in recent years and look forward to maintaining the momentum they have built up around this product.

“We are looking forward to building relationships with FSB’s existing retail client base while developing this next generation product further to acquire new partnerships across the UK, Ireland and other territories. This partnership will fuel a long-awaited change in choice and methodology for the retail markets in many parts of the world.”