SGG Media and the World Jai-Alai League (WJAL) have entered into a partnership, initiating a new chapter in the marketing endeavors of the latter. According to the partnership details, SGG Media, an entity recognized for its specialization in sports social media marketing, will deploy its network of social media content creators and micro-influencers to enhance the marketing outreach of the World Jai-Alai League in the igaming industry.
The WJAL, while reviving and reconstructing the sport of Jai-Alai in the United States, is harnessing the capabilities of social media and streaming platforms to garner attention from a fresh cohort of fans. The tactical utilization of SGG’s social media network aims to forge a robust connection with this novel audience, elevating its presence in the competitive igaming arena.
Currently, WJAL events are being live-streamed from the Magic City fronton in Florida, a property under WJAL ownership and one of the two remaining frontons in the state. Jai-Alai, distinguished as the world’s fastest ball sport, witnesses ball speeds reaching up to 188mph and maintaining an average around 150 mph. The swift, engaging nature of Jai-Alai positions it effectively for contemporary sports enthusiasts who prefer their igaming and betting endeavors to be dynamic and rapid-paced.
Historically, Jai-Alai has been intertwined with betting activities in the United States, albeit experiencing a dip in interest in more recent years. It was formerly regarded as a prominent betting alternative to horse racing, notably in East Coast states like Florida and Connecticut. With the alliance with SGG Media, WJAL is optimistic about reviving the sport’s popularity and propelling it into a new era.
Additionally, the WJAL has secured licensing for online sports wagering, thereby enabling fans to place bets at licensed sportsbooks, which include platforms like BetRivers and DraftKings. Leveraging its industry expertise and a portfolio of micro-influencers and social media personas, SGG Media aims to foster the tournament’s success in the igaming and sports wagering sector. This partnership underscores a concerted effort to rekindle interest and participation in a sport, intertwining traditional physical gaming with the digital igaming sphere, while navigating the multifaceted igaming landscape.
Troy Paul, CEO at SGG Media, said: “We are excited to begin our new partnership with the World Jai-Alai League.
The sport of Jal-Ali is a sleeping giant with a wealth of potential, and our team of content creators and micro-influencers can tap into this and help the sport soar once again.
Jai-Alai is an exhilarating game; the action occurs at a break-neck speed, making it a perfect match for modern sports fans who enjoy streaming and live-betting.
Through this partnership, we will be able to connect the WJAL with the exposure it needs, providing them with a platform to achieve their goals and make Jai-Alai a popular choice for sports bettors once again.”
Scott Savin, CEO at World Jai-Alai League, said: “The World Jai-Alai League’s goal is to introduce the sport of Jai-Alai to a new generation of players. The once-renowned global sport is the fastest ball game on the planet, and we believe it has the potential to capture the imagination of people from all over the world. The game once attracted the attention of hundreds of thousands of fans, packing frontons in the United States, Mexico, Europe, and portions of Asia. With SGG by our side, the sport can reach these heights again.
We aim to modernize the gameplay and, by doing so, capitalize on the exploding international sports wagering market. SGG Media is the perfect partner to help us do this. Their experience in social media, excellent portfolio of micro-influencers and content creators, and unique approach to marketing are exactly what we need as we begin this new chapter in the history of the World Jai-Alai League.”