Spribe has signed a new deal with the UFC that will see the supplier receive ‘significant exposure’ during the UFC’s live events.
The multi-year deal, which will go live during UFC 294 this week, will see the gambling company’s logo and branding featured during the UFC’s Fight Nights and Pay-Per-View fights inside the Octagon.
Additionally, the deal will create a brand ambassador fund that will mean Spribe can use UFC Athletes for its creative campaigns and content.
Grant Norris-Jones, UFC SVP of Global Partnerships, said of the deal: “We’re thrilled to welcome Spribe as an official UFC partner. Spribe creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay.
“We’re excited to help them achieve a broader reach for their brand and their games.”
Meanwhile, Giorgi Tsutskiridze, CCO at Spribe, also spoke of how it would impact Spribe’s Aviator game: “This is a significant partnership for Spribe and Aviator, making more players aware of the game than ever before. Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere.
“UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.”